MACROMEDIA DREAMWEAVER MX 2004-USING DREAMWEAVER Especificaciones descargar pdf (Pagina 17)

ITS - Technology & Learning Services Page 15

Dr. Luanne Eris Fose Revised July 30, 2004

Summary information about the content of a page is conveyed through <head> tags that reside

within the <head> section of your web page. Two important <head> tags you might want to

be aware of are Keyword objects and Description objects. By inserting keywords on your web

page, you can assist search engines spiders in categorizing your page and have a huge impact

on the accessibility of your page. Although the title of your web page that fits into the browser

title bar also affects how your page is categorized with search engine spiders, the Keyword and

Description tags have an unlimited amount of room, allowing you to expound on the content of

your web page. However, avoid the temptation to stuff these head tags repeatedly with the

same word. The search engines are engineered to reject too many instances of the same words

and your description will not get the attention it deserves. The content that you place in your

Description box will be the description that will appear next to your link on the search engine’s

page of findings. For this box, you should use sentences that clearly describe what your web

page is about.

TO ADD KEYWORDS TO YOUR WEB PAGE:

1. Open a web page within Dreamweaver (for the purpose of this tutorial, double-click on

the page called cp_template.html in the Files Panel Group to open it.)

2. Select Insert > HTML > Head Tags> Keywords

3. When the Keywords dialog box appears, type appropriate keywords for your webpage in

lowercase with commas between them (e.g., homer simpson, cal poly, the simpsons)

4. Click OK.

5. If you click on the Code button, you can see the keywords listed in the head section of

the HTML code as <meta name="keywords" content="homer simpson, Cal Poly, the

simpsons"> This is the code the search engine spiders need to categorize your page

and find it when someone searches for your page.

TO ADD A DESCRIPTION TO YOUR WEB PAGE:

1. With the same cp_template.html page open, select Insert > HTML > Head Tags >

Description.

2. When the Description dialog box apears, type a description of your web page in

sentence form with proper capitalization and punctuation.

3. Click OK to close the dialog box.

4. If you click on the Code button, you can see the description listed in the head section of

the HTML code as something like this: <meta name="description" content="This is

the home page for Homer Simpson's faculty web page at Cal Poly. Homer Simpson

is currently a tenured Materials Engineering Professor at Cal Poly; however, he is

best known for his antics on Fox Networks television show The Simpsons that was

created by Matt Groening."> This is the text that will appear as the description of your

web page when a search engine lists it.

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MACROMEDIA DREAMWEAVER MX 2004-USING DREAMWEAVER Especificaciones Pagina 17